UNITED STATES COSMETIC MARKET

United States (US) Cosmetic market size reached USD 83.5 billion in 2023 and is estimated to reach USD 134.1 billion in 2031, and the market is estimated to grow at a CAGR of 6.1% from 2024-2031, driven by an increasing focus on personal care and physical appearance along with the e-commerce expansion and social media impact.

Major US Cosmetic Market Drivers and Emerging Trends

Modern consumers are increasingly focused on how they look and their image in society which is driving the need for cosmetic items in the United States. The growing consumer interest in personal grooming and skincare routines is projected to propel the U.S. cosmetics market size expansion in the years ahead. Additionally, the growing appeal of skincare and cosmetics products among men has also contributed to an uptick in the need for personal care items in the US.

The cosmetics sector in the country has been dramatically changed by the younger population in recent years. The rising impact of social media on millennials’ appearance is likely to enhance the cosmetics market. Collaborations with celebrities and influencers on platforms including TikTok or Instagram will keep drawing consumer interest and increasing demand for innovative products.

 Additionally, innovative technologies have also created new US cosmetic market trends which influence the purchasing behaviors and demand patterns among young consumers and supporting market expansion. The beauty industry is undergoing a transformation with the use of AI-enhanced and personalized skincare products in the country. These innovative solutions customize treatments based on individual skin types which ensure optimal results. Its environmentally friendly formulations feature bioactive ingredients designed for long-lasting and effective skincare. The products represent a blend of innovation and personalization which offers a customized solution for achieving radiant skin.

The expansion of online shopping and digital marketing strategies has also greatly influenced the US skincare market in a positive way. Online sales provide convenience and access to a wider audience while focused digital marketing efforts enhance brand recognition and engage consumers. Additionally, online reviews and digital influencers play a significant role in shaping buying choices and broadening market reach.

However, US cosmetic market analysis reveals that complying with the stringent requirements set by the FDA and other regulatory agencies is a significant challenge. Companies must ensure their products adhere to safety or labeling standards which can take a lot of time and money. Meeting these regulatory requirements necessitates continual assessment of the component safety, following good manufacturing protocols, and periodic updates to align with new scientific insights or changes in laws.

The market can be segmented according to the product type into skincare, haircare, makeup, and others with skin care leading the market. The skincare product line includes various items including serums, cleansers, and others. A key factor contributing to the growth is the brand reputation and the assumed benefits associated with using the skincare products they offer.

The US skincare products present a range of treatments designed for various skin types and concerns which features novel ingredients and exceptional formulas that meet demands for anti-aging and acne solutions. Popular brands like Neutrogena and Drunk Elephant are known for their reliable results. The skincare sector in the country is distinguished by its commitment to quality and scientific research in dermatology. Several additional factors contributing to the surge in need for skincare products which include better accessibility to branded items, the endorsement of popular figures, along with guidance based on recommendations from healthcare professionals.

Makeup and fragrance segments are also observing significant growth with the increasing regular application of makeup products like lipsticks and eyeliners, the perceived importance of fragrance as a reflection of personality along with the rising popularity of color cosmetics.

The market is segmented by distribution channel into offline and online. The offline segment is dominating the market as popular brands have emerged through traditional distribution methods which are driving a strong demand for cosmetics throughout the country. Market participants place their products in bulk on the shelves of hypermarkets, shopping malls, and specialty stores. The exposure these places provide is vital in stimulating impulse buying of different types of cosmetic products. The presence of these retail locations enables brands to connect directly with customers and give them the chance to explore their products.

Nevertheless, it is evident that brands tend to perform better and achieve higher sales when they operate in in-store and online environments. A physical retail presence is important for brands aiming to grow and increase visibility. While AI and technology are evolving rapidly in the beauty sector, nothing can replicate the opportunity to try a lipstick or sampling a fragrance in person.

Nonetheless, the online distribution channel has been creating profitable prospects for the cosmetics sector. Gen Z and millennials consumers integrate technology into their daily lives which makes it a crucial aspect and manifests in their spending behaviors or shopping choices. More customers are finding that the online cosmetics shopping experience to be completely private and are leaning towards it. Companies support these consumers by making their products available on their official websites and through various e-commerce platforms.

Leading the market is the West region where California is home to the highest concentration of cosmetic manufacturing companies equipped with outstanding research capabilities and advanced distribution channels that reinforce the market’s dominance. This market leadership is also propelled by a large population which features a wide-ranging consumer base with strong buying power.

Top Market Players

Some key market players are Estee Lauder, Unilever, Revlon, among others.

Segments covered in the Report:

The United States Cosmetic Market has been segmented on the basis of product and distribution channel. Based on the product, the market is segmented into skin care, hair care, makeup, fragrance, others. Based on the distribution channel, the market is segmented into offline, online.

Report Coverage	Details
Market Revenues (2023)	USD Million
Market Base Year	2023
Market Forecast Period	2024-2031
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Distribution Channel
Regional Coverage	United States
Companies Profiled	Estee Lauder, Unilever, Revlon, among others; a total of 3 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

United States Cosmetic Market by Product

• • Skin Care
  • Hair Care
  • Makeup
  • Fragrance
  • Others

United States Cosmetic Market by Distribution Channel

• • Offline
  • Online

United States Cosmetic Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Estée Lauder
  • Unilever
  • Revlon