Video on Demand (VoD) Market

Video on Demand Market is accounted for USD 38,415 Million in 2019, growing at a robust CAGR of 16.8% during forecast period.

Introduction of the Global Video on Demand Market Report

Video on demand is a type of interactive TV technology that permits the subscribers to download the programs to watch the programming in real-time or later on. It is a type of a dynamic feature that is provided by the Internet Protocol TV and offers the users to choose from a list of available videos as per their choice. In this, the video data is transmitted through a real-time streaming protocol and is offered as a unicast transmission. The services are provided to the users over the internet to their portable computers, advanced digital media devices, home computers, and high-end cellular telephone sets.

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Factors such as accelerating penetration of internet, tablets, and smartphones across the developing nations and changing preference towards online streaming are projected to positively impact the global video on demand market growth. Incorporation of artificial intelligence with video on demand platforms by leading vendors including Netflix, Amazon prime video, and HBO to analyze the browsing history of viewers and customize the content for each viewer, will drive the Video On Demand Market Share over the upcoming years. In addition, Video streaming offers various advantages over traditional entertainment media including access to ad-free content, mobile browsing, administering analytics, huge audience capacity, and high-quality streams. Augmenting demand for OTT (Over the Top) platform, owing to the growing demand for unlimited access to original and high-quality content and expansion in film and media industry is projected to expand the Video On Demand Market Growth. However, the high cost of VoD, need for higher bandwidth, and lack of offline features will restrain the video on demand market size.

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Based on the component, the Solutions segment is expected to grow at a higher CAGR during the forecast period owing to the increasing adoption of internet protocol television among the viewers owing to its ability to enable the subscription to the videos along with the feature to watch TV while surfing the internet and other reliable and secure features.

Based on the monetization model, the Subscription-Based segment is anticipated to increase at a higher compound annual growth rate over the forecast period owing to the high utilization of this monetization model as it enables the setup of several options to the users related to the pricing of their content. The availability of various video content for entertainment such as drama series, movies, among others, also leads to an increase in the preference of such monetization model among the users.

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Based on the region, Asia-Pacific is anticipated to grow at a higher CAGR during the forecast period owing to the increasing demand for the video on demand as a result of the presence of varied users comprising of different content and consumption patterns. Moreover, the increasing penetration of the internet and the growing adoption of smartphones and tablets are some other major factors driving the market growth in this region.

Various notable players operating in the market include Google LLC, Netflix, Apple, Amazon, Youtube, Hulu, Cisco, HBO, Indieflix, and Vudu, among others.

 Key Market Developments: 

• • In 2020, Netflix launched its user interface in Hindi to fulfil the growing demand in the Indian market. Moreover, Netflix members had the ability to change the language of user interface.
  • In 2020, The Walt Disney Company introduced Disney+ in UK, Ireland, Germany, Italy, Spain, Austria, and Switzerland. This offers a direct access of more than 500 films, 26 original movies and series, and thousands of television episodes from Pixar, Star Wars, National Geographic to subscribers.
  • In 2021, Netflix decided to offer Video Games in Push Beyond Films, TV. Netflix Inc., made its first big move beyond TV shows and films, and is planning to launch video games with the help of a former Electronic Arts Inc. and Facebook Inc. executive to lead the effort.
  • In 2022, Amazon Prime introduced Video-On-Demand in India. Amazon Prime Video introduced 40 new titles – in Hindi, Tamil and Telugu and initiated its transactional video-on-demand movie rental service in India. The company also decided to increase investment in India over the next 5 years.
  • In 2020, Amazon launched a new page and branding for the release of movies for at-home streaming in the US. This page is referred to as in-theatre rentals.
  • In 2019, Apple launched Apple TV+, which is an all-original video subscription service and is also considered as a place for the most imaginative storytellers. This is launched across 100 countries and regions and provides an inspiring and powerful lineup of the original movies, documentaries, and shows.

The global video on demand market has been segmented on the basis of component, monetization model, industry vertical, and region. Based on the component, the market is segmented into services and solutions. The solutions segment is further categorized into over-the-top services, pay-tv, and internet protocol television. The pay-tv market is further segmented into cable tv and direct to home. Based on the monetization model, the market is segmented into subscription-based, transaction-based, advertising-based, and others. Based on the industry vertical, the market is segmented into travel & hospitality, media, entertainment & gaming, education, and others.

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Key questions answered in this research report:

• • At what pace is the global video on demand (VoD) market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global video on demand (VoD) market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global video on demand (VoD) market?
  • Which component generated the maximum revenues in 2019 and identify the most promising component during the forecast period?
  • What are the various industry verticals of the video on demand (VoD) market, and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Video on Demand (VoD) Market by Component

• • Services
  • Solutions
    • Over-The-Top Services
    • Pay-TV
      • Cable TV
      • Direct to Home
    • Internet Protocol Television

Global Video on Demand (VoD) Market by Monetization Model

• • Subscription-Based
  • Transaction-Based
  • Advertising-Based
  • Others

Global Video on Demand (VoD) Market by Industry Vertical

• • Travel & Hospitality
  • Media, Entertainment & Gaming
  • Education
  • Others

Global Video on Demand (VoD) Market by Region

• • North America Video on Demand (VoD) Market (Option 1: As a part of the free 25% customization)
    • By Component
    • By Monetization Model
    • By Industry Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Video on Demand (VoD) Market (Option 2: As a part of the free 25% Customization)
    • By Component
    • By Monetization Model
    • By Industry Vertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Video on Demand (VoD) Market (Option 3: As a part of the free 25% Customization)
    • By Component
    • By Monetization Model
    • By Industry Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Video on Demand (VoD) Market (Option 4: As a part of the free 25% Customization)
    • By Component
    • By Monetization Model
    • By Industry Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Video on Demand (VoD) Leading Market Players (Option 5: As a part of the free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Google LLC
  • Netflix0
  • Apple
  • Amazon
  • Youtube
  • Hulu
  • Cisco
  • HBO
  • Indieflix
  • Vudu