Video Processing Platform (VPP) Market

Video Processing Platform Market is projected to grow at a Compound Annual Growth Rate (CAGR) of 14.1% by 2029.

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Video Processing Platform Market Overview

The factors driving the global video processing platform (VPP) market include the rising consumption of digital media and the number of devices supporting digital media growth along with the penetration of high-speed internet, allowing the consumer to use video platforms more for entertainment or information purpose. Moreover, the growing trend of mobile video streaming and the availability of high-speed internet at low cost, along with the introduction of 5G in the market, will provide better access to internet users. In addition, with the release of 5G networks across the world, keeping latency low will increase the video quality with 4K and 8K. It will allow users to stream high-definition videos, enjoy real-time events, chat with friends while watching videos. For instance, Harmonic partnered with VisualON, pioneered a Multiview app at French tennis open in 2020.

Restraint in the Video Processing Platform (VPP) Market

However, the challenge in video processing requires a significant amount of computational power for video processing. Further, video piracy has become a significant problem that leads to revenue losses for the content creators by reducing their profits.

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Vertical – Segment Analysis

Based on the Vertical, media & entertainment are expected to grow at the fastest rate in the global Video Processing Platform (VPP) market during the forecast period owing to the rapid advancement in media technologies such as smart TV sets with the internet allowing users to watch videos from OTT platform in TVs such as Netflix and Amazon Prime. Demand for real-time videos and on-demand videos are increasing with various applications such as video streaming, webcasting, video conferencing, and video content managing will further propel the market growth for the video processing platform market.

Application – Segment Analysis

Based on the Application, video upload & ingestion is projected to capture the largest market share over the forecast period in the global Video Processing Platform (VPP) market as it offers enterprises to create a video with flexibility by capturing, transferring, and storing video files in an organized manner and transfer it into different servers. Video upload and ingestion support basic uploading and high-speed uploading for content creators. For instance, Magine AB provides content ingestion and distribution of live, linear, and video-on-demand content to viewers around the globe. It can ingest and support multiple audio and subtitle tracks. It also ensures content to be secured with digital rights management, which is powered by Apple’s FairPlay, Microsoft PlayReady and Widevine.

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Regional – Segment Analysis:

Based on the region, North America region is expected to capture a significant market share in the global Video Processing Platform (VPP) market. The SMEs and large enterprises are integrated with technological advancements such as video analytics, artificial intelligence, machine learning, and real-time advertising. North America is witnessing high adoption of cloud and mobility and has advanced IT infrastructure which will reduce the operational cost for various verticals. Moreover, the presence of leading players such as Amagi, NVIDIA Corporation, Imagine Communications, and others will also create demand for the video processing platform market.

Top Market Players

Various notable players operating in the market include Amagi, NVIDIA Corporation, Imagine Communications, Appear AS, SeaChange International, InPixal, MediaKind, Vantrix Corporation, MediaMelon Inc., Kaltura Inc., among others.

Key Developments:

• • In 2021, MediaKind launched MediaKind Engage with extraordinary direct-to-consumer fan experiences. It is an end-to-end portfolio and deep expertise in delivering advanced video and cloud workflow operations.
  • In 2020, Appear AS launched new video networking features on the ground-breaking X platform. The platform will provide optimized latency with UHD resolution with flexible HDR support featuring TICO, JPEG2K, AVC, and HEVC.

Segments covered in the Report:

The global Video Processing Platform (VPP) market has been segmented on the basis of Vertical, Application, Content Type, Component and regions. Based on Vertical, the market is segmented into Education, Media & Entertainment, Manufacturing, Healthcare, and Others. Based on Application, the market is segmented into Video Upload & Ingestion, Dynamic Ad Insertion, Video Transcoding & Processing. Based on Content Type, the market is segmented into Real-Time/Live, On-Demand. Based on Component the market is segmented into Hardware, Platform, Services.

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Market Segmentation

Global Video Processing Platform (VPP) Market by Vertical

• • Education
  • Media & Entertainment
  • Manufacturing
  • Healthcare
  • Others

Global Video Processing Platform (VPP) Market by Application

• • Video Upload & Ingestion
  • Dynamic Ad Insertion
  • Video Transcoding & Processing

Global Video Processing Platform (VPP) Market by Content Type

• • Real-Time/Live
  • On-Demand

Global Video Processing Platform (VPP) Market by Component

• • Hardware
  • Platform
  • Services

Global Video Processing Platform (VPP) Market by Region

• • North America Video Processing Platform (VPP) Market (Option 1: As a part of the free 25% customization)

    • By Vertical
    • By Application
    • By Content Type
    • By Component
    • US Market All-Up
    • Canada Market All-Up

  • Europe Video Processing Platform (VPP) Market (Option 2: As a part of the free 25% customization)

    • By Vertical
    • By Application
    • By Content Type
    • By Component
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Video Processing Platform (VPP) Market (Option 3: As a part of the free 25% customization)

    • By Vertical
    • By Application
    • By Content Type
    • By Component
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Video Processing Platform (VPP) Market (Option 4: As a part of the free 25% customization)

    • By Vertical
    • By Application
    • By Content Type
    • By Component
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Video Processing Platform (VPP) (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Amagi
  • NVIDIA Corporation
  • Imagine Communications
  • Appear AS
  • SeaChange International
  • InPixal
  • MediaKind
  • Vantrix Corporation
  • MediaMelon Inc.
  • Kaltura Inc.