Video Streaming Market Size, Growth Opportunities, Trends Analysis & Global Industry Forecast Report, 2023-2030
Video Streaming Market was valued at USD 73.3 Billion in 2022 and is expected to reach USD 339 Billion in 2030 and is projected to grow at a 21.1% CAGR during the forecast period.
Video Streaming Market Overview
Video streaming allow the users to watch movies and television shows over the internet. Some offer video-on-demand, which can be watched at any time and live TV programs being broadcast at that moment. Video streaming services totally rely on internet service providers (ISPs) and mobile service providers to deliver content to the users.
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Video Streaming Market Drivers
The revolution of the internet with the penetration of 4G and 5G technology has played a significant role in uplifting the market’s trajectory. Televisions are now replaced with the video streaming platforms like Netflix, Amazon and had helped in changing the landscape of the market. In addition, online platforms have been revolutionized; the instant growth in streaming video consumption on TV-sets obscures the lines among online streaming and traditional TV and will be a significant factor in the continuing shift in consumer behavior. Educators see movies, documentaries, and instructional videos as a vital part of the seeking process. School, college and university students learn through moving images as opposed to text alone and there have been tremendous advances in mobile learning. Teachers are indulging educational apps onto tablets and mobile phones, and helping students take responsibility for their own knowledge acquisition. Furthermore, video analytics offers data that is essential to improve and modify the consumer experience with targeted programming or improved features, thus increasing audience satisfaction and attracting new customer.
Restraint in the Video Streaming Market
However, high prices of the internet in some of the regions and countries may hamper the global video streaming market.
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Streaming Type – Segment Analysis
Based on the streaming type, live streaming is witnessed to grow at a higher CAGR in the market over the forecast period. This is due to the rising demand for digital entertainment and media devices combined with the integration of 5G internet helping users retrieve media content tenuously. Additionally, some other factors enhance the live streaming of videos include ad-free content, mobile watching, abundant content use, analytics tracking and high-quality streams.
Solution – Segment Analysis
Based on the solution, OTT is witnessed to grow at higher CAGR in the market over the forecast period. This is due to the rising emergence of in OTT in hybrid monetization models, rising demand for digital original content, and content fragmentation due to intensive competition.
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Regional – Segment Analysis:
Based on the regional coverage, North America is anticipated to grow at a higher CAGR in the market over the forecast period. According to Grabyo, one of the leading companies in video production tools, more than 40% of Americans rely on phone, tablets, laptops for telecommunications and among them 30% of the population is responsible for overall internet traffic on companies such as Amazon, Netflix, Comcast. Such factors are expected to contribute to the growth of the market in Americas.
Top Market Players
Various notable players operating in the market, include, Akamai Technologies, Amazon Web Services, Inc., Google LLC, Microsoft Corporation, Netflix, Tencent, IQIYI, Inc., Novi Digital Entertainment Pvt Ltd (Hotstar), Iflix, BRIGHTCOVE, among others.
Key Developments:
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- In 2020, Brightcove officially announced the launch of new mobile app to streamline employee communications via video, which has helped in expanding the product portfolio of the company.
Segments covered in the Report:
The global video streaming market has been segmented on the basis of streaming type, solution, and regions. Based on streaming type, the market is segmented into live video streaming, and non-linear video streaming. Based on solution, the market is segmented into internet protocol TV, over-the-top (OTT), and pay-TV.
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|
Report Coverage |
Details |
| Market Revenues (2022) |
USD 73.3 Billion |
| Market Base Year |
2022 |
| Market Forecast Period |
2023-2030 |
| Base Year & Forecast Units |
Revenues (USD Billion) |
| Market Segment | By Streaming Type, By Solution, By Region |
| Regional Coverage | Asia Pacific, Europe, North America, and RoW |
| Companies Profiled | Akamai Technologies, Amazon Web Services, Inc., Google LLC, Microsoft Corporation, Netflix, Tencent, IQIYI, Inc., Novi Digital Entertainment Pvt Ltd (Hotstar), Iflix, BRIGHTCOVE, among others; a total of 10 companies covered. |
| 25% Free Customization Available | We will customize this report up to 25% as a free customization to address our client’s specific requirements |
Market Segmentation
Global Video Streaming Market by Streaming Type
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- Live Video Streaming
- Non-Linear Video Streaming
Global Video Streaming Market by Solution
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- Internet Protocol TV
- Over-the-Top (OTT)
- Pay-TV
Global Video Streaming Market by Region
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North America Video Streaming Market (Option 1: As a part of the free 25% customization)
- By Streaming Type
- By Solution
- US Market All-Up
- Canada Market All-Up
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Europe Video Streaming Market (Option 2: As a part of the free 25% customization)
- By Streaming Type
- By Solution
- UK Market All-Up
- Germany Market All-Up
- France Market All-Up
- Spain Market All-Up
- Rest of Europe Market All-Up
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Asia-Pacific Video Streaming Market (Option 3: As a part of the free 25% customization)
- By Streaming Type
- By Solution
- China Market All-Up
- India Market All-Up
- Japan Market All-Up
- Rest of APAC Market All-Up
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RoW Video Streaming Market (Option 4: As a part of the free 25% customization)
- By Streaming Type
- By Solution
- Brazil Market All-Up
- South Africa Market All-Up
- Saudi Arabia Market All-Up
- UAE Video Streaming Market All-Up
- Rest of world (remaining countries of the LAMEA region) Market All-Up
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Major Players Operating in the Video Streaming (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)
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- Akamai Technologies
- Amazon Web Services, Inc.
- Google LLC
- Microsoft Corporation
- Netflix
- Tencent
- IQIYI, Inc.
- Novi Digital Entertainment Pvt Ltd (Hotstar)
- Iflix
- BRIGHTCOVE
Frequently Asked Question About This Report
Video Streaming Market [UP2235-001001]
The revolution of the internet with the penetration of 4G and 5G technology has played a significant role in uplifting the market’s trajectory. Televisions are now replaced with the video streaming platforms like Netflix, Amazon and had helped in changing the landscape of the market.
Which region projected to grow at highest CAGR during the forecast period in Video Streaming Market?
North America is anticipated to grow at a higher CAGR in the market over the forecast period due to more than 40% of Americans rely on phone, tablets, laptops for telecommunications and among them 30% of the population is responsible for overall internet traffic.
Automotive Finance Market is anticipated to grow at 21.1% during the forecast period.
OTT is witnessed to grow at higher CAGR in the market over the forecast period. This is due to the rising emergence of in OTT in hybrid monetization models, rising demand for digital original content, and content fragmentation due to intensive competition.
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