Water Enhancers Market

Water Enhancers Market Overview

Water enhancers are consumable formulation, which adds flavor and supplementary dietary & nutritional benefits to water. The water enhancers are distributed through various distribution channels such as Pharmacy & Health Store, Convenience Store, Hypermarket/Supermarket, and Online Channel, among others.

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Major Water Enhancers Market Drivers

The increasing population, along with the rising consumption of water enhancers among consumers, are the major factors driving the growth of the global water enhancers market. The other factors supporting the growth of the water enhancers market include the increasing disposable income of people, growing demand for nutritious drinks, and the rising health concerns regarding the carbonated drinks across the globe. Moreover, the increasing health consciousness regarding the carbonated drinks among consumers will further boost the global water enhancers market. Rising incidences of obesity and chronic abdominal pain owing to the consumption of carbonated drinks is responsible for the rising health concern among the population. This factor will encourage consumers to opt for water enhancers to improve their health. Increased consumer preference for healthy drinking options will create demand the demand for the global water enhancers market. However, the lack of stringent regulation regarding the manufacturing practices by producers from the regulatory authorities such as ESFA and FDA may hinder the growth of the global water enhancers market.

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Based on the Distribution Channel, Hypermarket/Supermarket segment is expected to dominate the global water enhancers market owing to the increasing demand of water enhancers by both companies and consumers through this distribution channel. In addition to this, this distribution channel plays an integral role in the distribution of food and functional beverages, thereby supporting the market growth. Consumers are shifting from carbonated soft drinks to healthy water enhancers due to the increasing health awareness, which will further pave the way for the growth of the segment. Moreover, the growing consumer interaction with the premium shopping experience is driving the growth of the Hypermarket/Supermarket segment.

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Regional – Segment Analysis

Based on the region, North America region is expected to grow at a higher CAGR in the global water enhancers market due to the increased awareness regarding the health benefits of water enhancers in this region. In addition to this, consumers are paying more attention to stay healthy, which is encouraging them to shift towards water enhancers. On the other hand, the Asia-Pacific region is anticipated to grow at a faster CAGR during the forecast period owing to the rising population and changing consumer preference towards nutritious drinks. Moreover, change in the lifestyle of people and rising concerns for health and fitness among consumers is also driving the market growth of water enhancers in this region.

Top Market Players

Various notable players operating in the market include The Coca-Cola Company, PepsiCo, Nestle, Kraft Foods, Jel Sert, SweetLeaf Stevia Sweetener, Nuun, Dyla LLC, and Cott Beverages and Heartland Inc., among others.

Segments covered in the Report:

The global Water Enhancers market has been segmented on the basis of Distribution Channel, and regions. Based on Distribution Channel, the market is segmented into pharmacy & health store, convenience store, hypermarket/supermarket, online channel and others. 

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Key questions answered in this research report:

• • At what pace is global Water Enhancers market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Water Enhancers market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Water Enhancers market?
  • Which Distribution Channel generated maximum revenues in 2019 and identify the most promising Distribution Channel during the forecast period?
  • What are the various distribution channels of global Water Enhancers market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Water Enhancers Market by Distribution Channel

• • Pharmacy & Health Store
  • Convenience Store
  • Hypermarket/Supermarket
  • Online Channel
  • Others

Global Water Enhancers Market by Region

• • North America Water Enhancers Market (Option 1: As a part of the free 25% customization)

    • North America Market by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up

  • Europe Water Enhancers Market (Option 2: As a part of the free 25% customization)

    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Water Enhancers Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Water Enhancers Market (Option 4: As a part of the free 25% customization)

    • RoW Water Enhancers Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating the Water Enhancers (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Coca-Cola Company
  • PepsiCo
  • Nestle
  • Kraft Foods
  • Jel Sert
  • SweetLeaf Stevia Sweetener
  • Nuun, Dyla LLC
  • Cott Beverages
  • Heartland Inc.