India Bottled Water Market

Introduction of the India Bottled Water Market Report

Bottled water is the drinking water that is packaged in plastic or glass water bottles. The sizes of water bottles vary, starting from small single serving bottles to large carboys for water coolers. There are numerous types of bottled water, such as artesian water, groundwater, mineral water, purified water, sparkling water, and other types bottled water.

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Market Dynamic

Key Drivers and Emerging Trends

The India bottled water market is anticipated to witness strong demand during the forecast period. This is mainly attributed to increasing consumer awareness related to the numerous health benefits of consuming bottled water rather than drinking unfiltered tap water. Moreover, the COVID-19 pandemic has surged the demand for packaged drinking water, particularly in offices, airlines, and the HoReCa (hotels, restaurants, and catering). Parle was the pioneer Indian company to enter into the bottled water market in India by the launch of Bisleri around 25 years ago. However, with the passing of years, there has been an increase in the entry of various giants into the Indian market, such as Coca Cola, Pepsi, Nestle, and others. The top manufacturers in the market are moving towards a professional marketing approach to cater to the largest share in the Indian bottled water market. This factor is boosting the growth of the bottled water market size in India.

As per the bottled water market research, the easy availability of local as well as international brands of water bottles in malls, railway stations, bus stations, local shops, multiplexes, grocery stores, and other outlets is another factor that is energizing the growth of the market in the coming years. As per the national level study, there are more than 200 bottled water brands in the country, with 70% of them are local brands. The strong presence of local brands is encouraging consumers to opt for bottled water. Bottled water is highly convenient to consume, has handy packaging, and is safe to drink. Furthermore, the rising emphasis on maintaining a healthy lifestyle is further contributing to the growth of the bottled water industry.

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Type – Segment Analysis

Based on the type, the sparkling water segment is predicted to dominate the market during the forecast period. This is mainly attributed to the growing concerns regarding sugar and artificial sweeteners added in the carbonate drinks, which is encouraging the consumers to opt for sparkling water. The bottled water industry analysis states that the accelerating demand for soft drinks is another factor that is bringing numerous growth opportunities for the market.

Distribution Channel – Segment Analysis

Based on the Distribution Channel, the supermarkets/hypermarkets segment is anticipated to grow at a higher CAGR during the forecast period. The availability of a variety of bottled water brands in one shop is a major factor that is attracting individuals to purchase bottled water from these stores. Moreover, the various discount offers of products and the easy payment options is further driving the segment growth.

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Key Developments:

• • In 2019, PepsiCo Inc., announced that its LIFEWATER will be packaged in 100 percent rPET bottles and its bubbly sparkling water will not be packaged in plastic.
  • In 2017, THE COCA-COLA COMPANY launched its global enhanced water brand Glacéau Smartwater in India. The Glacéau Smartwater is vapour-distilled water with electrolytes added for taste.

India Bottled Water Market Segmentation:

The India Bottled Water market has been segmented on the basis of Product Type and Distribution Channel and Packaging Type. Based on Product Type, the market is segmented into Still Water, Sparkling Water, and Functional Water. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Home & Office Delivery, Online Retail Stores and Others. Based on Packaging Type, the market is segmented into 1 litre, 2 litres, 500 ML and Others. 

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Key questions answered in this research report:

• • At what pace is India Bottled Water market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in India Bottled Water market? What will be the impact of market drivers and market restraints in the future?
  • Which product generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various Distribution Channels of India Bottled Water market and how they are poised to grow?
  • What companies are the major participants in India Bottled Water market and their business strategies, how does the competitive landscape look like?

Market Segmentation

India Bottled Water Market by Product Type

• • Still Water
  • Sparkling Water
  • Functional Water

India Bottled Water Market by Distribution Channel

• • Supermarket/Hypermarket
  • Convenience Stores
  • Home & Office Delivery
  • Online Retail Stores
  • Others

India Bottled Water Market by Packaging Type

• • 1 litre
  • 2 litres
  • 500 ML
  • Others