Web Content Management Market

Analysts at GMI Research estimates that the Web Content Management Market was worth USD 7.2 billion in 2021, and forecast to touch USD 20.8 billion in 2029, growing at a significant higher CAGR of 14.2% from 2022-2029.

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Key Drivers

Rising trend of web-based marketing and seamless multi-channel experience are the key drivers accelerating the growth of global Web Content Management market. Presently, marketers are generating high demand for content management tools, which helps them in fetching data of customers, visiting their sites, and assisting them to offer customized web content. Web Content Management software has become crucial for the growth of organizations as content marketing is a key element in developing a digital marketing campaign. Therefore, to sustain in competitive market and to attract more customers to view the website, marketers are continuously focusing on the content of their website to provide enhanced digital experience to viewers.

Emerging need to manage a huge amount of data effectively has bolstered the adoption of web content management solutions, driving the market growth. The ongoing technological innovations such as the development of cloud based WCM solutions to help organization improve their yield and customer relations will offer enormous opportunities to the market. In addition, these solutions help organizations in eliminating the repetitive tasks increasing the return on investment, which will boost the market growth.

Multi-channel customer experience management is also proliferating the growth of global Web Content Management market. The multi-channel content management tools and services aids businesses in managing market content centrally. Content including images, texts, videos, meta-data, translations, and product specifications are managed centrally and could be distributed to selected channels after approval. Hence, WCM software helps in providing multi-channel customer experience by providing marketing content in desired formats through right channels at right time.

However, inadequate technologically adept workforce and restricted control over the content available on websites might challenge the WCM market growth. Also, the high cost of WCM systems will further obstruct the market size.

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Component Segment Analysis

On the basis of component, the market is segmented into solution and services. On the basis of solution, market is further bifurcated into digital marketing management, mobile & social content management, web experience management, digital asset management integration, web creation and edit tools, and content analytics. Among these, digital marketing management category is projected to grow at a higher CAGR during the forecast period. Digital marketing aids organizations in reaching customer all across the world in a cost-effective manner. It also provides multiple benefits to organizations including, agility of process, faster time-to-market, transparency of business processes, and effective management of compliance and regulations.

Deployment Segment Analysis

Based on deployment, market is segmented into on-premises and cloud. Among them, cloud is expected to grow at a higher CAGR during the forecast period. Cloud-based deployment is mostly preferred by organizations as it reduces operational and capital expenses, provides ease of access and agility of on-demand resource consumption and deployment.

Organization Size Segment Analysis

On the basis of organization size, the market is segmented into SMEs and large enterprises. Among them, SMEs category is projected to grow at higher CAGR during the forecast period due to the growing need to reduce operational cost and simplify business processes. Moreover, increasing demand for technology integration systems, smart content management, and web-based analytics to enhance marketing process is increasing the demand for web content management software in SMEs.

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Regional Analysis

Asia-Pacific region is projected to have faster growth during the forecast period owing to digitalization and increasing number of SMEs in the region. The organizations in countries such as India, Japan, and China started adopting web content management technology to optimally utilize their web content for enhancing customer relations and loyalty. However, North America is expected to grow at a higher CAGR due to the rising adoption of web-based technologies in the region. The growing emphasis of organizations towards developing and innovating new solutions to improve digital services will add to the regional growth. The growing adoption of advanced technologies like Machine Learning and Artificial Intelligence is likely to bolster the market growth.

Top Market Players

The key players in global Web Content Management market, includes IBM Corporation, Adobe Inc, Open Text Corporation, Oracle Corporation, Microsoft Corporation, Acquia Inc., Progress Software Corporation, Episerver, Rackspace Inc, and Upland Software Inc.

Key Developments:

• • In 2021, OpenText introduced OpenText Core Content and OpenText Core Care Management, the new content services platform from the global leader in information management.
  • In 2021, SAP announced the expansion of partnership with Microsoft for integrating Microsoft Teams with SAP’s intelligent suite of solutions.
  • In 2020, Adobe, Microsoft, and C3 AI partnered to help companies take advantage of their real-time customer profiles for cross-channel journey orchestration.

Segments covered in the Report:

Global Web Content Management market has been segmented based on Component, Deployment Type, Organization Size, Industry, and Key Region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Industry, the market is segmented into Media & Entertainment, Retail & Consumer Goods, Research & Academia, Healthcare & Life Science, Travel & Hospitality, BFSI, Government, IT & ITES, Telecom, and Others.

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Key questions answered in this research report:

• • At what pace is the global Web Content Management market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global Web Content Management market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Web Content Management market?
  • What are the various industry of the global Web Content Management market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?
  • Which component generated maximum revenues in 2021and identify the most promising components during the forecast period?

Market Segmentation

Global Web Content Management Market by Component

• • Solutions
    • Digital Marketing Management
    • Mobile & Social Content Management
    • Web Experience Management
    • Digital Asset Management Integration
    • Web Creation and Edit Tools
    • Content Analytics
  • Services
    • Professional Services
      • Training and Support
      • Integration & Deployment
      • Consulting
    • Managed Services

Global Web Content Management Market by Deployment Type

• • On-premises
  • Cloud

Global Web Content Management Market by Organization Size

• • Large enterprises
  • Small & Medium-sized Enterprises (SMEs)

Global Web Content Management Market by Industry

• • Media & Entertainment
  • Retail & Consumer Goods
  • Research & Academia
  • Healthcare & Life Sciences
  • Travel & Hospitality
  • BFSI
  • Government
  • IT & ITES
  • Telecom
  • Others (Manufacturing and Non-profit organizations)

Global Web Content Management Market by Region

• • North America Web Content Management Market (Option 1: As a part of the free 25% customization)

• • • By Component
    • By Deployment Type
    • By Organization Size
    • By Industry
    • United States of America (US) Market All-Up
    • Canada Market All-Up

• • Europe Web Content Management Market (Option 2: As a part of the free 25% customization)

• • • By Component
    • By Deployment Type
    • By Organization Size
    • By Industry
    • United Kingdom (UK) Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
• • Asia-Pacific Web Content Management Market (Option 3: As a part of the free 25% customization)

• • • By Component
    • By Deployment Type
    • By Organization Size
    • By Industry
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

• • RoW Web Content Management Market (Option 4: As a part of the free 25% customization)
    • By Component
    • By Deployment Type
    • By Organization Size
    • By Industry
    • UAE Market All-Up
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • Rest of World (remaining countries of LAMEA region) Market All-Up

Leading Market Players (Option 5: As a part of the free 25% customization – Profiles of 5 Additional Companies of your Choice)

• • IBM Corporation
  • Adobe Inc.
  • Open Text Corporation
  • Oracle Corporation
  • Microsoft Corporation
  • Aquia Inc.
  • Progress Software Corporation
  • Episerver
  • Rackspace Inc.
  • Upland Software Inc.